Key People

'all our people are key people, we just happen to be in charge'

Paul Roberts

Managing Director
‘Success in business comes from repeat customers.
Our business is built on sustainable long term relationships, recommendation and our reputation for value, reliability and integrity.
Our customers trust us and have faith in our ability to cope with whatever they throw at us.
After all, a satisfied customer is the best business strategy of all.’

Ian Henderson

Non-executive director
‘I started life at CF Roberts as an apprentice.
That was a little while ago.
One of the most important things’s I’ve learned is that there can only ever be one boss. The customer.
I like to think that I understand our customers and over the years I’ve found that often it’s not how much you know but how much you care that really makes the difference.’

John Waldron

I realised from the start that you learn very little from talking and a great deal more by listening.
In my time at CF Roberts our business has experienced major growth. This isn’t just a question of numbers on a balance sheet, but real growth in services, capability and the personal development of our people.
The reason for that success; we listen to our customers.


Andy Young

Our customers have high expectations and present us with many challenges. It’s our responsibility to deliver what they want and that’s why my attitude has always been:
“if there’s a better way to do it, we’ll find it”.
At CF Roberts, we don’t focus on ourselves or the competition, we focus on our customers. That’s why they trust us.


Get In Touch.

All our Directors and Senior Managers are always delighted to hear from potential customers, customers and partners.